This is a mail I received from a friend and thought of sharing with you.
LIFE'S LESSON...ARE YOU A DUCK OR EAGLE?
No one can make you serve customers well......That's because great service is a choice.
Harvey Mackay, tells a wonderful story about a cab driver that proved this point.
He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey.
He handed me a laminated card and said: 'I'm Wally, your driver. While I'm loading your bags in the trunk I'd like you to read my mission statement.'
Taken aback, Harvey read the card. It said: Wally's Mission Statement:
'To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.'
This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!
As he slid behind the wheel, Wally said, 'Would you like a cup of coffee? I have a thermos of regular and one of decaf.'
My friend said jokingly 'No, I'd prefer a soft drink.'
Wally smiled and said, 'No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.'
Almost stuttering, Harvey said, 'I'll take a Diet Coke.'
Handing him his drink, Wally said, 'If you'd like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.'
As they were pulling away, Wally handed my friend another laminated card, 'These are the stations I get and the music they play, if you'd like to listen to the radio.'
And as if that weren't enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him.
Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he'd be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.
'Tell me, Wally,' my amazed friend asked the driver, 'have you always served customers like this?'
Wally smiled into the rear view mirror. 'No, not always. In fact, it's only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyers, on the radio one day.
He had just written a book called - You'll See It When You Believe It.
Dyer said that if you get up in the morning expecting to have a bad day, you'll rarely disappoint yourself. He said, 'Stop complaining! Differentiate yourself from your competition. Don't be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.''
'That hit me right between the eyes,' said Wally.
'Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.'
'I take it that has paid off for you,' Harvey said.
'It sure has,' Wally replied. 'My first year as an eagle, I doubled my income from the previous year. This year I'll probably quadruple it. You were lucky to get me today. I don't sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can't pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.'
Wally was phenomenal. He was running a limo service out of a Yellow Cab. I've probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn't do any of what I was suggesting.
Wally the Cab Driver made a different choice. He decided to stop quacking like ducks and start soaring like eagles.
How about us?
Smile, and the whole world smiles with you...
The ball is in our hands!
Ducks Quack, Eagles Soar
? POINT TO PONDER
- To delight your customers, the size or type of business does not matter. (be it an airline or a cab, a five star restaurant or a street side cafeteria) You can do it if you wish to do it.
- What really matters is your attitude towards your customer and your business. (polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks ... open the back passenger door ... inside of the cab matched the outside. Spotlessly clean!
- Being professional is a frame of mind and not a norm to follow. (mission statement)
- And the most important question - Do you relate your satisfaction by the bucks you make or the customers you keep (relevant in today's global recession)
> STEPS TO SATISFY
- Bring in 2 major shifts in your business
PEACE WHILE PURCHASING WITH AMAZON
I wish to share a very good experience when I ordered for some books with Amazon. Normally the consignment is supposed to arrive in 4-5weeks. But it did not show up for over 7 weeks. When I followed up with Amazon they were apologetic and promptly agreed to send a second consignment. I was surprised because there was no delay or doubts in their response.
Ironically soon after they confirmed the second consignment, I received the original (first) consignment of books. This got me wondering and to an extent worried. Because this meant I had two sets of the same books, the hassles of returning the second consignment, would they bill me twice and then what would be the process for refund to my card and so on. I thought to myself 'Well such problems had to be expected while not transacting face to face. So much for online shopping'.
But when I updated them on the status they calmly and once again promptly put me at ease with a solution. They requested me not to accept the second consignment and instead return it unopened. It was as simple as that.
Finally, to put the main worry to rest. When I checked my credit card account that month end, I was relieved to find that there was only one debit and that was for my original purchase.
Well, if I ever want to buy books in future I know where to go. Yes, to my laptop for another online shopping experience.